Turning over a new leaf

Tim Roach

by Victoria Ritter


After nearly 40 years of providing active seating solutions for schools and offices, Kore Design is beginning a different journey. The company recently received a new name, welcomed a new owner and is launching a series of new products.

Late last year, Tim Roach took ownership of Kore Design and initiated the transition process. Now the company is known as Eco Harmony Products, Inc. Eco Harmony Products was established in 2020 as a way to sell personal protection equipment during the pandemic; it was renamed three months ago to better align with its focus on eco-friendly designs and materials.

“This shift aligns with our mission of introducing eco-friendly designs and materials to the market,” Roach stated. “The decision to rebrand as Eco Harmony Products reflects our commitment to delivering exceptional value while emphasizing environmental responsibility.”

Roach began his career in 1995 in the telecommunications sector, overseeing a manufacturing facility operated by TII Network Technologies. In 2011 he founded Ziya Systems, which specializes in electro-mechanical products and operates in China, Vietnam and the Philippines. As the proprietor of Ziya Systems, which he still owns, he has worked with Kore Design for the past seven years as its main contact for product design, sourcing and manufacturing.

“With my experience, commitment to excellence and a vision for growth, I am eager to elevate Eco Harmony Products to new heights,” Roach said.

The transition process took just three weeks to complete. Eco Harmony Products worked in tandem with its product supplier Ziya Systems and their own domestic team to manage the changeover. “It’s our vertical integration that really helped,” Roach said.

“At the end of the day, the team is still intact, the warehouse is still operating,” said Lionel Lalonde, Eco Harmony Products’ vice president of sales and marketing. “Nothing has changed, other than we’ve brought a lot more production back to the United States from overseas due to the supply chain shortages during the pandemic.”


Building on tried-and-true products

Eco Harmony Products’ unique design of its Kore wobble chair has made it a popular seating choice in schools, libraries and offices. The company caters to a diverse market, selling to retailers and distributors with products targeted for ages 5 to 65. When designing a product, the team considers the intended use, the customers’ needs and possible applications. The chairs allow students to continuously move while they remain seated, making it ideal for those with ADD, ADHD and autism.

“The innovative design not only addresses physical needs but also enhances cognitive functions by relaxing the right side of the brain, allowing for better information absorption,” Roach explained.

Before the transition, the company had 53 products, spanning from blow-molded stools – its most popular product – and adjustable kids stools to mobile desks and balance disks. These products, designed and built in the U.S. and Asia, are made of various plastics, antimicrobial additives and metal parts.

Eco Harmony Products plans to launch 70 new items this year, starting with the kids adjustable pivot stools. These stools come in three colors, and its accessories – including attachable googly eyes – promote social emotional learning (SEL).

Additional products lined up to premiere this year include scoop rockers, kick bands, office adjustable wobble stools, office adjustable pivot stools, Better Ball, kids stackable cots, calming colors and kids sensory products.

“Our latest line of sensory children’s products has been carefully designed to stimulate and support sensory development in a playful and educational manner,” Roach said. “We have incorporated a thoughtful selection of textures, colors and interactive features to encourage exploration and discovery.

“In addition to focusing on sensory engagement, we’ve also chosen a palette of calming colors for our products,” Roach continued. “Research has shown that certain colors have a positive impact on children’s emotions and well-being. By incorporating calming colors into our designs, we aim to create a tranquil atmosphere that promotes relaxation and helps soothe children during playtime or bedtime.”


A bright future on the horizon

Things are just getting started for Eco Harmony Products. Looking ahead to 2025, it plans to release 50 to 100 new products.

Eco Harmony Products is also working to become carbon neutral this year, reflecting its dedication to minimizing its environmental impact throughout the production process.

“We have taken significant steps to minimize our carbon footprint throughout the production process, from sourcing materials to manufacturing and distribution,” Lalonde said. “We understand the growing importance of sustainability in today’s market, and we’re committed to not only meeting but exceeding these expectations.”

“Eco Harmony Products Inc. is not just a company,” Roach said. “It’s a journey of innovation, growth and a commitment to making a positive impact on the lives of our customers and the environment.”

To learn more about Eco Harmony Products, visit korestool.com.


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