Storm Surge
04/23/2018 by Tina Manzer “Our store is a work in progress. It’s evolving and reinventing itself,” said Margie Wilson, owner of Brainstorm teacher store…
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The Store that Wouldn’t Close
by Tina Manzer In January, the owners of The School Shop in Bloomington, Illinois, announced they were liquidating “the only store of its kind…
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On The Move
by Jenn Bergin As a former charter school principal, Christy Messer learned to be a creative marketer. “Kids weren’t assigned to our school –…
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Timberdoodle
Serving the Homeschool Market since 1985 By Jenn Bergin In the early 1980s, newlyweds Dan and Deb Deffinbaugh planned to start a business in…
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How It Works
by Jenn Bergin Paola Pearce was a space planner and product specialist for a furniture dealer when she met David, who worked in sales…
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Teacher Talk
by Jenn Bergin Former Chicago public school teacher Belinda Carucci opened Chicago Teacher in 1996. Located in the heart of the Windy City, the…
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Making the Grade
by Jenn Bergin As an independent sales rep in the education market, 20-year industry veteran Kay Cameron has seen it all.“I visit a lot…
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Looking Both Ways
School Crossing’s parent-teacher product mix broadens its customer base By Jenn Bergin Last spring, Bob and Sherry Phipps celebrated the 25th anniversary…
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The Human Touch
In 2013, Cheri McGuire, a certified K-12 art teacher, was considering leaving her hometown of Erie, Pennsylvania for a job out of state. When…
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Monumental
When a program on Ancient Mesoamerica was held in the vast conference room, it featured a Mayan pyramid and banners representing the Mexican sun….
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